UX/UI DIGITAL DESIGN: 'ENHANCING A LUXURY PLATFORM'
UX/UI Digital Design: 'Enhancing A Luxury Platform' (2022)
UX/UI DIGITAL DESIGN: 'ENHANCING A LUXURY PLATFORM' (UX/UI Digital Design: 'Enhancing A Luxury Platform')
JPG
PDF
Redefining Luxury eCommerce
Baby Red Elephant
| Entry Title: | Redefining Luxury eCommerce |
|---|---|
| Entrant: | Enakshi Borse |
| Description: | The Tata CLiQ Luxury app experience is designed on the principles of the Slow Web. While the fast web is characterized by information overload, the slow web focuses on a nutritious and balanced experience. A differentiated approach has been taken to design a user experience that is personalized, simplified, interactive, and engaging for the luxury consumer. The eCommerce app tells a story that transcends the limitations of a checkout button. It celebrates the finer details of every product through life-like virtual experiences and enables the users to express their individuality and voice. Beyond a shopping platform, the app strives to be a space that educates its customers about heritage, craftsmanship, and quality and does so through powerful brand storytelling. Through meaningful interactions, it aims to build and connect with its community and be the go-to for anything fashion and luxury. |
| English Translation: | The Tata CLiQ Luxury app experience is designed on the principles of the Slow Web. While the fast web is characterized by information overload, the slow web focuses on a nutritious and balanced experience. A differentiated approach has been taken to design a user experience that is personalized, simplified, interactive, and engaging for the luxury consumer. The eCommerce app tells a story that transcends the limitations of a checkout button. It celebrates the finer details of every product through life-like virtual experiences and enables the users to express their individuality and voice. Beyond a shopping platform, the app strives to be a space that educates its customers about heritage, craftsmanship, and quality and does so through powerful brand storytelling. Through meaningful interactions, it aims to build and connect with its community and be the go-to for anything fashion and luxury. |
| Individual Credits: | Enakshi Borse |
