PACKAGING DESIGN: 'ALWAYS MAGICAL PACKAGING' (Packaging Design: 'Always Magical Packaging')

Magic Is Happiness - - JPG
Magic Is Happiness - - PDF

Magic Is Happiness - -

Baby Red Elephant

Entry Title: Magic Is Happiness
Entrant: Roshni Suri
Description: Love belongs with belonging" as described by Audre Lorde

And for us, we believe in belonging together.
Keeping the brand philosophy intact,
The idea behind designing this packaging is to make it sustainable, and yet very exclusive to the customer.
Taking inspiration from the older times when writing a personalized letter or sending a personalized postcard to the loved ones struck a cord between the sender and the receiver.
The design is curated in a form of a personalized letter that acknowledges a relationship that Tata CliQ wants to build with its customer that allows interaction and conversation when they purchase something from the brand.
Individual Credits: Rashi Suri
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