PACKAGING DESIGN: 'ALWAYS MAGICAL PACKAGING' (Packaging Design: 'Always Magical Packaging')

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Baby Red Elephant

Entry Title: #CLiQMagiQ
Entrant: Rupam Raul
Description: Packaging that gives a delightful experience to their customers beyond delivery. To make the packaging box a center point of engagement with the audience, with digital integration.
Having a modular design that can adapt to different shapes and sizes of a packaging box that tells a metaphorical story of the journey of Tata CLiQ delivery. The design does come to life through motion and augmented reality when scanned through the Tata CLiQ app.
Where customer engagement ends when a package is delivered, such an added experience extends the customer’s engagement with the brand. Making shopping a magical and memorable experience.
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