#BOXOFGIFT-ITUDE FOR ITC FOODS / BINGO!
#BoxOfGift-Itude for ITC Foods / Bingo! (2025)
#BOXOFGIFT-ITUDE FOR ITC FOODS / BINGO! (#BoxOfGift-Itude for ITC Foods / Bingo!)
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Mirch And Match
The First List
| Entry Title: | Mirch And Match |
|---|---|
| The name(s) responsible for the entry, as it should appear in publicity.: | Anagha Hirlekar, Rucha Hirurkar |
| Description: | We wanted to create a pack that feels minimal yet instantly eye-catching for our core TG. The idea was to go not extremely forceful, yet just a bit beyond plain snacking and add a playful, participative twist to the festive experience. The core thought was to bring back the joy of festive cooking, but in a way that is quick, social, and chakna-friendly, very Bingo at heart. The packaging blends Bingo’s desi, colourful aesthetic with a premium interactive design. Stripes on the pack allow users to slide and match the colours, and when all align, they reveal a quick set of ingredients that can be paired with Bingo snacks. This turns the pack which is already an aesthetically pleasing, collectible box into a small collective activity that gives young audiences a homely experience of festive cooking, with less time and effort but equal fun and nostalgia. |
| Individual Credits: | Anagha Hirlekar, Rucha Hirurkar |
