THE ELECTRIC TRIBE FOR ATHER
The Electric Tribe for Ather (2025)
THE ELECTRIC TRIBE FOR ATHER (The Electric Tribe for Ather)
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Spark Society
Baby Red Elephant
| Entry Title: | Spark Society |
|---|---|
| The name(s) responsible for the entry, as it should appear in publicity.: | Lakshi SB |
| Do you have a URL to share as part of your entry?: | https://www.figma.com/design/ulkVpIeVXLgqNYIEztHPQu/ather--Copy-?node-id=0-1&t=oA9YlGmks7pkXDu4-1 |
| Description: | To make a bold statement and build a culture around Ather, we imagined a youth-led rider club that feels inclusive, relatable and unapologetically YOU. That’s how we landed on ‘Spark Society’, a space where you ‘Charge to Lead, Spark to Belong’ The goal? To create a community where every Ather owner finds their spark and channels it into a friendly, competitive spirit. From midnight rallies to scavenger hunts and quests on your Ather, Spark Society ensures that riding isn’t just about getting from point A to B. It’s about being part of something so exciting that you’ll want to plan your rides with Spark Society, every single time. |
