THE ELECTRIC TRIBE FOR ATHER
The Electric Tribe for Ather (2025)
THE ELECTRIC TRIBE FOR ATHER (The Electric Tribe for Ather)
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Atherhood – Tribe of Riders
Baby Red Elephant
| Entry Title: | Atherhood – Tribe of Riders |
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| The name(s) responsible for the entry, as it should appear in publicity.: | Tanvi Sanghvi and Krishi Sonthalia |
| Description: | ATHERHOOD is a Tribe of Riders, for the Bike of Scooters. A beyond hours rider collective. It’s an exclusive community experience that breaks the boundaries of traditional retail and typical riding clubs. Picture this: Across cities, Ather Experience Centres transform and come alive after closing time, reimagined for the riders themselves. These aren’t sales floors anymore, but reclaimed spaces pulsing with creativity and camaraderie, accessible only to those who ride with Ather. It’s what happens beyond the ride and beyond the usual 9-5. The after hours world is where the community takes over and the next chapter of electric rider culture begins. |
