Bingo Chaupad

#BOXOFGIFT-ITUDE FOR ITC FOODS / BINGO! (#BoxOfGift-Itude for ITC Foods / Bingo!)

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Entry Title:	Bingo Chaupad
The name(s) responsible for the entry, as it should appear in publicity.:	Mowin Dias, Shishir Marathey
Do you have a URL to share as part of your entry?:	https://drive.google.com/file/d/1TeZLYcNM_aIQ12DTAipeSWyuUcfDjQFl/view?usp=sharing
Description:	Festivals in India are about togetherness. And whenever people gather, two constants appear - snacks to share, and games to play. We decided to unite the two in the most bingo way possible. At a time when board games were being rediscovered, we revived Chaupad, a centuries-old Indian game with origins in the Ramayan and the Mughal courts, one that today’s players have rarely experienced before. To preserve authenticity, we chose to retain cowrie shells as the throw mechanic, just as it was played for centuries. The entire hamper was designed with inspiration from Mughal era art and motifs, echoing the time when Chaupad was at its peak. We reimagined Chaupad as packaging for the Bingo! festive hamper. The perforated box unfolded into a playable board. Beyond snacks, Bingo! Chaupad offered togetherness, extending festive joy long after the hamper was opened.
Individual Credits:	Mowin Dias - Brand Strategist, Omnicom Advertising Group
Individual Credits:	Shishir Marathey - Senior Creative Partner, Omnicom Advertising Group