SPARK THE SCENE FOR ATHER
Spark The Scene for Ather (2025)
SPARK THE SCENE FOR ATHER (Spark The Scene for Ather)
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Do Nothing. Go Places
The First List
| Entry Title: | Do Nothing. Go Places |
|---|---|
| The name(s) responsible for the entry, as it should appear in publicity.: | Mrunal Kulkarni |
| Description: | Do Nothing. Go Places. Ather x 5 Star In a world where hustle feels overrated, chill is the new cool. And no brand embodies “doing nothing” better than 5 Star. With Do Nothing. Go Places., Ather borrows 5 Star’s effortless philosophy , while its smart scooters do all the heavy lifting. The collab comes alive with limited-edition 5 Star bars inspired by Ather’s tech: To amplify, we bring back Ramesh & Suresh in witty reels and YouTube shorts — showing how Ather makes doing nothing easy. Rollout: Teasing via OOH + print, launch with limited bars + social, and sustain with exclusive collab merch at Ather Space stores. A fun, nonchalant campaign proving that with Ather, you can truly Do Nothing. Go Places. |
