SPARK THE SCENE FOR ATHER
Spark The Scene for Ather (2025)
SPARK THE SCENE FOR ATHER (Spark The Scene for Ather)
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Namma Ride Namma Roar
The First List
| Entry Title: | Namma Ride Namma Roar |
|---|---|
| The name(s) responsible for the entry, as it should appear in publicity.: | Aditi Gujaran |
| Do you have a URL to share as part of your entry?: | https://drive.google.com/drive/folders/1ajdlp-YezlXqzZ5Y9TxUySvZ41uGJz01?usp=sharing |
| Description: | Namma Ride Namma Roar is a partnership between India’s boldest EV, Ather and IPL’s fiercest team, RCB. More than a collaboration it’s a movement that ties their common values for sustainability to making the EV brand a part of pop-culture. The idea of the campaign was to make Ather a part of the country’s biggest yearly cricketing phenomenon by being a part of the most celebrated team. The hype for RCB’s iconic #GoGreen match became a creative hook for activations across digital, outdoor and social. From fan-first merchandise to stadium activations designed to make people cheer, Ather becomes an equal partner rather than just another logo on the jersey. Every detail was carefully crafted, from the choice of colors to the design elements, each decision made to reflect Ather’s spirit and forge a true sense of belonging with the youth and millennials alike. |
| English Translation: | Our Ride, Our Roar |
| Individual Credits: | Copy support: Devesh Rohmetra |
| Individual Credits: | Copy support: Atharva Gupte |
| Individual Credits: | Video Animation support: Rohit Pisharody |
