CONCEPTUAL PRODUCT DESIGN FOR URBAN MONKEY (CONCEPTUAL PRODUCT DESIGN FOR URBAN MONKEY)

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Urban Mitti

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Entry Title: Urban Mitti
Entrant: Shivali Vegad
Description: A tribute to the profound cultural significance of soil in India—a narrative of deep-rooted connection between the earth and each individual. In reverence of this special bond, we present a pair of sneakers designed to honor and celebrate this enduring relationship. Crafted with care, these sneakers feature a unique touch: a miniature mitti pocket nestled within a resilient yet flexible, transparent pouch, offering gentle support and comfort for the wearer's heels. It's more than just footwear; it's a testament to the sacred connection between soil and soul, encapsulating the essence of every Indian athlete's journey.
English Translation: A tribute to the profound cultural significance of soil in India—a narrative of deep-rooted connection between the earth and each individual. In reverence of this special bond, we present a pair of sneakers designed to honor and celebrate this enduring relationship. Crafted with care, these sneakers feature a unique touch: a miniature mitti pocket nestled within a resilient yet flexible, transparent pouch, offering gentle support and comfort for the wearer's heels. It's more than just footwear; it's a testament to the sacred connection between soil and soul, encapsulating the essence of every Indian athlete's journey.
Individual Credits: Pratik Jagtap - Sr Creative Art
Individual Credits: Shivali Vegad - Creative writer
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