HYPE
CONCEPTUAL PRODUCT DESIGN FOR URBAN MONKEY
CONCEPTUAL PRODUCT DESIGN FOR URBAN MONKEY (CONCEPTUAL PRODUCT DESIGN FOR URBAN MONKEY)
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Red Elephant
| Entry Title: | HYPE |
|---|---|
| Entrant: | Aarya Ghule |
| Description: | The design silhouette of the shoe is inspired by the natural forms of different types of farming and uneven stone wall structures in India. Agriculture is one of the biggest industries in India. The intent behind the design was to incorporate the natural form of the farmland into the silhouette of the shoe, creating an organic and freeform structure. The colors and graphics used for the silicone midfoot strap are inspired by different wall graffiti art and colorful festivities celebrated in India. The creative direction behind the hype shoe was to blend cultural and traditional elements of India, combining different elements to create an aesthetic and modern look for the shoe. |
